International business case analysis----coca cola Essay

International business case analysis----coca cola - Essay Example Brazil. In terms of potential and growth prospect Brazil is recognized to hold innumerable prospects for future. In this growth path a main obstacle has turned out to be the Tubainas. The case has also thrown light on existing market scenario of Brazil along with consumer behavioral scenario and competition that is present for Coca-Cola in their endeavor of increasing their market share. The growth of B brand as a substitute for the global brands such as Coca-Cola and Pepsi and the reason behind such occurrence have hogged the center stage in the case discussion. The competitive endeavor of Coca-Cola has also been demonstrated in the case in which they have taken strong steps to overcome the stiff competition posed by the rivals in Brazil. The analysis of the provided case will identify major stakeholders in the case and their problems, goals and concerns. Consequently, the report will spot the problem that needs to be resolved and will also find alternative solutions to the identifi ed problems. From the analysis of the alternative solutions a set of detailed recommendations will be presented. In the concluding part, a brief summary on the critical difficulties posed in the case will be highlighted in relation to recommended solutions. Identification of Stakeholder’s Goals, Problems and Concerns The provided case identifies number of stakeholders. The prime stakeholder that has been affected by the described events in the case is the Coca-Cola’s subsidiary situated in Brazil. Their conundrum can be observed as â€Å"for about a decade, the Coca-Cola Company’s Brazilian subsidiary tried to stop the growth of Tubainas†. The troublesome scenario of Coca-Cola in Brazil can be comprehended from the statement in the case that â€Å"rather than the cola war (the name given to Coke versus Pepsi competition in many countries), the real issue for the Brazilian subsidiary of the Coca-Cola Company has been the Tubainas war†. The multifari ous assumptions that have been made here by the Coca-Cola’s Brazilian subsidiary are that they feel that they have been deeply harmed by the Tubainas’ unfair competition. It also further assumed that â€Å"price advantage held by Tubainas was only possible through tax evasion practices†. Tax evasion helped them to stay strategically ahead of its competition. This was an unethical practice by the Tubainas. The major goal of the stakeholders was to build closer ties with the Brazilian consumers in order to improve its image and garner the goodwill. Since the Coca-Cola was accused of economic abuse and unfair trade practices the objective of the company lies in â€Å"refuting the allegations, affirming that all were entirely false and was totally inconsistent with the Coca-Cola’s ethical behavior†. It also wanted to stop the Tubainas growth. For this reason it took over few competitors. In light of the declining market share in Brazil, the companyâ₠¬â„¢s main goal was to fight back and regain its original position. It took several actions such as reducing the overall price with the aim to hamper the Tubainas growth. The other goal as identified in the case study is â€Å"